Senior sales and business leader with 25+ years of experience driving revenue growth across APAC, North America, and global markets. Based in Sydney with expertise in SaaS, MarTech, eCommerce, and digital advertising.
Professional Summary
25+ Years Experience
Proven track record in enterprise sales, market expansion, and revenue growth across global markets.
Team Builder
Expert at scaling high-performance teams and closing multimillion-dollar deals.
Revenue Driver
Visionary leader with deep expertise in SaaS, MarTech, eCommerce, and digital advertising, generating $100M+ in career revenue.
Core Skills & Expertise
Enterprise Sales & Growth
Expert in SaaS growth, new business development, and GTM strategy implementation.
Leadership Excellence
Building high-performance sales teams with strategic partnership development.
Strategic Planning
P&L management, revenue growth, market expansion, and turnaround strategies.
Deal Execution
Contract negotiations, deal structuring, and CRM/Salesforce expertise (MEDDIC & BMANTR Framework).
Head of Sales, Australia at Rokt
Sales Leadership
Leading end-to-end sales process and onboarding for eCommerce and brand clients in Australia.
Team Management
Building and motivating high-performing sales teams to exceed revenue targets.
Industry Representation
Serving as public-facing industry leader at major conferences and events.
Revenue Success
Secured $10M+ in annual revenue from clients including Ticketek, David Jones, Jetstar, and The Iconic.
VP Sales, JAPAC at EasySend
Strategic Leadership
Leading JAPAC sales teams to execute strategic initiatives and achieve aggressive revenue growth targets.
Enterprise Deal Management
Driving high-value SaaS enterprise deals across Insurance, Financial, Health, Auto, and Retail industries.
Team Development
Mentoring sales teams and fostering a results-driven, customer-centric culture.
Executive Collaboration
Reporting to CEO and contributing to long-term business planning and growth strategies.
Managing Director, JAPAC at Datorama
Early Employee
Employee #5 globally, spearheading APAC market entry
Team Size
Built high-performing JAPAC team
Revenue
28% of global company revenue
Acquisition
Successful transition to Salesforce
Established first Sydney office and expanded into Singapore and Japan, securing enterprise deals with L'Oreal, Samsung, Woolworths, and more while increasing average deal size by 25% YoY.
VP Sales & Client Service, North America at MediaMind
Revamped underperforming North American sales division, expanding revenue from $16M to $30M in two years. Led a 58-person team, secured $15M+ in annual contracts with IPG and GroupM, and positioned MediaMind as the #2 ad-serving platform.
VP Sales & Operations, APAC at MediaMind
Revenue Growth
$22M annual revenue
Team Expansion
4 to 35 employees
Market Expansion
7 new Asian markets
Customer Success
97% retention rate
Scaled APAC operations by expanding into Malaysia, India, Japan, South Korea, China, Taiwan, and Hong Kong while establishing local reseller partnerships and achieving consistent quarterly sales growth.
Earlier Sales Leadership Roles
Eyeblaster
Reseller & VP Sales, APAC - Scaled AU/NZ revenue to $2.5M before selling to HQ
24/7 Media Asia
National Sales Manager - Closed $8M annual deal for AltaVista Australia
Various Roles
Sales leadership at Excite@Home, News Digital Media, AAPT - Built and scaled multiple teams
Key Achievements & Impact
Global Experience
25+ years leadership across North America, APAC, and JAPAC
Team Building
Scaled teams from startups to 80+ person regional divisions
Revenue Growth
Generated $100M+ through strategic market expansion
Acquisition Success
Led companies through high-value acquisitions including $800M+ Salesforce deal
Contact Me
📍 Sydney, NSW 2159, Australia | 📞 +61 413 543 997 | ✉️ mobsey1@gmail.com | 🔗 LinkedIn Profile
Mick O'Brien - Global Sales Leader